Over the years, the retail industry has changed in many regards. The check-out process now includes computers, scanners, wireless payment methods and even self-service stations. The products carried in stores have obviously also changed from items such as black-and-white televisions to LCDs and plasmas. Lastly, often overlooked but very important is the fact that the staff has also changed. Today’s workforce is more technologically advanced than any other evolving workforce throughout history. During planning and strategy meetings many ideas are talked about, but rarely do managers consider the importance of ensuring that the workplace is technologically equivalent to its staff’s technological knowledge. Today’s employees expect systems to be integrated, efficient and effective at getting the job done quickly, relatively easily, and intelligently. People have come to expect this type of quality following the advent of technologies such as the iPhone, Facebook and endless WiFi.

The TITAN communications platform by JTECH is the type of system employees expect to have at their disposal for getting their jobs done well. Deloitte, a major international accounting and consulting firm, released a report titled Retail Talent Evolution: How Retailers are Adapting in Today’s Complex Environment. This report emphasized the importance of obtaining a strong workforce.  According to Deloitte, “Retailers can differentiate themselves by attracting, developing, and retaining high talent employees.” Part of this requires having attractive technologies in place. TITAN is attractive to these high talent employees because it allows for the full integration of multi-faceted technologies such as cell phones, email, computer systems, wireless pagers and staff call buttons. Equipping your retail location with TITAN empowers your staff to provide customers with the highest level of service, thereby in effect making their jobs easier. In addition, because TITAN keeps communication logs and records, this presents a great opportunity for educating employees about areas of improvement and for recognizing positive behavior.